Color: a nice, attractive golden orange – not nearly as dark as the last one of these that I tried
Fragrance: like a sweet pumpkin puree
Taste: I really enjoyed this one, and even though the maple wasn’t really distinct, if anything I think it served to add just a hint of sweetness and that ended up working really well.  I was a little concerned just from the name that the maple flavor would overwhelm or even just compete with the pumpkin, but instead it actually complimented the flavor nicely.
Where to Find It: Not with the jellys, but actually over in the bakery section on one of the racks with all of the pre-made cakes and breads and stuff that always look really good, but end up tasting like sweetened cardboard.